Beyond the Transaction: the Transformative Art of How Small Businesses Build a Community That Lasts
I was sitting in a high-stakes boardroom last year, sketching a particularly complex mandala in the margins of my notebook, when a CEO started droning on about “leveraging digital ecosystems to scale brand engagement.” I had to stifle a laugh. Honestly, it’s the same tired, expensive nonsense I see everywhere: the idea that building a…